The Brief
Children’s music group The Rainbow Collections asked us to create a visually engaging social media campaign to support the launch of their Lullaby album. The goal was to develop content that effectively conveyed the album’s nostalgic and dreamy themes, while reaching a wider audience.
Our Response
To showcase Lullaby and encourage engagement with its tracks, we collaborated with four content creators to produce visually compelling videos designed for social media. Each video not only highlighted a unique art form but also integrated a song from the album, creating a seamless connection between the visuals and the music.
Felting artist @BadgerAndBumblebee crafted a felt artwork of The Owl and the Pussycat, bringing the song’s whimsical imagery to life. @Kanat_N designed a leaf art piece depicting a scene from Row Your Boat, adding a visually satisfying element that encouraged replays. @FallingInSand recreated The Rainbow Collections logo in sand art, set to Somewhere Over the Rainbow, reinforcing brand identity while drawing listeners into the song. To engage parents and children in a hands-on experience, @Origami_Est created a star mobile tutorial set to Twinkle Twinkle Little Star, offering a creative way to connect with the music beyond just listening.
By pairing each song with an engaging visual narrative, the campaign encouraged audiences to experience the album in a more immersive and shareable way.
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