The Brief
Generate coverage, both nationally and regionally, to drive ticket sales and footfall to its multi-event campaign which celebrated 100 years since the birth of Roald Dahl.
Our Response
Carousel worked with the Cheshire East marketing team to issue press releases for all main events taking place throughout the year, leading to multiple interviews on TV and radio, national print and online, regional print and online, and blogger coverage.
Planned and executed a media day to coincide with the Ruby Barnhill appearance within the BFG Garden at the RHS Flower show.
Arranged multiple photo call moments for local press including a stunt with a ‘Snozzcumber’ prop.
Recruited 25 local blogger ambassadors to support the campaign throughout the year, sharing event news, visit reviews, competitions and providing social media support.
193 pieces of coverage were achieved through the year including, BBC North West Tonight, Granada Reports, Daily Mail, Mail Online, The Sunday Telegraph, The Sun, Daily Mirror, Manchester Evening news and many parenting blogs.
