The Brief
Carousel was tasked with cementing L.O.L. Surprise! as the number one dolls and collectables range for children by showcasing the brand in real-life, relatable situations.
Objectives:
Capture seasonal, reactive and fun content showcasing L.O.L. Surprise! products through an influencer video production campaign
Reach the parents of young children on social media, highlighting the dolls in fun and engaging scenarios
Highlight how L.O.L. Surprise! is part of day-to-day life for children and their parents across the world
Tap into trending topics in a timely and efficient manner to maximise visibility
Our Response
We recruited four influencers with different content styles and pre-briefed them on the L.O.L. Surprise! brand, supplied them with a variety of products and guided them on the type of content that we would expect to task them with - asking them to sit tight until we called them up to create content.
When a trending topic emerged, we matched the trend with a product from the L.O.L. Surprise range, activated the influencers with a detailed brief on how we'd like them to tap into the topic, whilst ensuring the creators were free to put their own spin on the content to remain authentic. This allowed trending and time-sensitive content to be produced more efficiently.
The speed and relevancy that we were able to achieve, allowed us to showcase L.O.L. Surprise! in the real world, creating relatable moments about how the brand is genuinely part of so many parents’ day-to-day life, whilst encouraging shareability and conversation.
The Results
Want to work with an agency that can deliver engaging and trending content for your brand? Get in touch with the team here.
