The Brief:
Launch and position Magazine London as the most innovative new event space set to change the face of live events. Secure high-quality coverage across event, conferencing, consumer and music press including broadcast, print and online to generate brand awareness as well as media interviews with the venue director ahead of the launch to achieve cut through media coverage.
Set the venue apart from other existing venues by leveraging on its unique USP’s, outlining these in tailored releases to present unique opportunities for brands and businesses to collaborate with Magazine London, interacting with global and local audiences.
Our Response:
We announced plans to bring Magazine London to Greenwich via a full working press office in late 2018, covering initial plans and promoting Magazine London as the largest and first of its kind. Ahead of its launch to the public, we teased a video ahead of the launch in early 2019, announcing details of its interior design and architectural facts, securing coverage in the likes of The Evening Standard, ELLE, Time Out, Access all Areas, Stand Out, Live UK, NME, Mix Mag, Property Week and Event Industry News and more.
In Summer 2019 - nearing the final stages of construction - we invited key trade, music and consumer media for exclusive first look visits, offering the opportunity to interview brand directors. We pitched the first look images to our widespread media list ahead of Magazine London’s first opening event, securing coverage in Time Out, Conference News, Culture Whisperer, Exhibition News, M&IT, Stand Out Magazine, Greenwich Weekender, IQ and more.
We also worked closely with architects Nissen Richards Studio in a detailed interview piece within Premier Construction, equating to a three double page spread article in the October 2019 issue.
