The Brief
Our goal was to celebrate the launch of Spotlight Oral Care’s new Anti-Stain Tooth Powder and introduce influential press in the beauty and lifestyle space to the brand. We also wanted to provide an exclusive opportunity for the press to engage with co-founder and dentist, Dr. Vanessa Creaven, to discuss the latest trends in the oral care industry and the importance of maintaining a strong oral care routine.
Our Response
To introduce the press to the brand in a relaxed and enjoyable setting, we hosted an exclusive two-course lunch at the stunning North One space at One Hundred Shoreditch, with breathtaking views of the London skyline.
Upon arrival, press were greeted by co-founder Dr. Vanessa Creaven, who provided a brief introduction to the brand and the launch of the new Anti-Stain Tooth Powder, before guests sat down to indulge in a delicious meal.
Throughout the event, attendees captured and shared captivating content across their social channels, highlighting the intimate lunch and the key products from Spotlight Oral Care.
Results
We confirmed eight top-tier media on the day including Best Magazine, Good Housekeeping, Fabulous Magazine, Boots Health & Beauty Magazine and Dental Nursing. To engage with journalists who couldn’t attend on the day, we hosted a separate digital briefing at a later date, complete with a Spotlight gift bag.
From the event, we secured coverage across social media channels, and also within the pages of some of the most-read beauty/health pages with a combined readership of over 103,000.
