The Brief
Yummiland launched in the UK market in August 2024 and we were tasked with introducing the brand to the masses, putting the product directly in the hands of its target audience and generating brand awareness in a competitive market for girls brands.
The Response
Carousel brought the excitement to hundreds of fans planning an immersive experience at one of Manchester’s busiest shopping centres. The event featured appearances from the beloved Yummiland costume character Bianca Bubblegum, a spin-to-win wheel and photo opportunities for fans of the brand.
Fans were able to snap photos with Bianca Bubblegum and pose with a kid-size replica of the iconic Yummiland Lip Gloss Truck, creating memorable moments for children and parents alike. Every participant also had a go on the spin-to-win wheel where they received prizes ranging from Yummiland product to exclusive branded Yummiland merch, ensuring no one left empty-handed!
We also partnered with local family influencers pre-event to maximise the impact of the event, drive footfall to the venue and showcase the product to new audiences in the region.
"The Yummiland event really helped us to drive brand awareness of the launch and to get the product into the hands of kids, in a key UK location. It was a fun, brand activation that enabled us to bring Yummiland to the heart of our consumers, capitalising on the school holiday footfall and delivering some great results!"
The Results
As well as gifting over 600 children on the day, a series of paid and gifted influencer partnerships resulted in Instagram coverage with a total reach of nearly 500,000 including a mixture of paid for and free of charge content. We also secured regional coverage on Secret Manchester ahead of the event.
Do you need help driving mass awareness for your brand? Contact us here.
