The Brief
We were tasked with highlighting Rainbow High’s key ranges, including Winter Wonderland, WaterColor & Create, Littles and Classics, as the top dolls for little girls between four and eight ahead of the Christmas period and to drive awareness of the brand and its core values of fun, friendship and colour.
The Response
In order to drive awareness for both carry-through and new product ranges, we hosted an intimate pre-Christmas Rainbow World Event to showcase the full Rainbow High range and to immerse fans in the world of Rainbow High.
Taking place at Ice Tank London, we invited influencers and press – as well as our Brand Ambassador, Kimberly Wyatt to an afternoon filled with all things Rainbow High. Activities on the day included demo stations of the core lines, rainbow glitter hair braiding, rainbow glitter face painting, rainbow themed food and a curated DJ set from Kimberly.
The event allowed press and influencers to get hands on with key Rainbow High ranges, driving excitement and consideration for the brand ahead of Christmas.
The Results
We had 56 children in attendance, with key press from titles including The Evening Standard, Indybest and The Daily Star.
We also worked with both paid and free of charge influencers to create content of the event and showcase key lines from Rainbow High. We secured 42 pieces of coverage with a combined reach of 2.18M, 1.078M of this came from 8 pieces of paid content, while free of charge content generated 34 pieces of organic coverage and a combined reach of 1.12M.
