The Brief
To showcase the new AW24 collection from Cotton Traders at an exclusive press preview lunch, and secure attendance from national and consumer press as well as high reaching influencers and brand fans.
Our Response
Carousel hosted an intimate lunch event at One Hundred Shoreditch, where key national media and high reaching influencers were invited to preview the new collection.
During the event, guests were greeted with drinks and invited to browse through some of the top picks from the AW24 collection, before sitting down to enjoy an intimate two course lunch.
After a brief introduction to the brand from CEO Nick Hamblin, Celebrity Ambassador Jasmine Harman gave an overview of the new collection, including her favourite pieces and styling tips.
The Result
Carousel secured attendance from six high profile press to attend the event including the Daily Express and Daily Mirror, Future PLC (Woman, Woman’s Own and Woman’s Weekly), Woman and Home, Hearst (Best) and Bauer (Heat, Bella and Closer). Carousel arranged press samples off the back of the event which resulted in a standalone online piece of coverage by the Daily Express.
18 high reaching influencers and brand fans including Lady of the Manor (1m), Club 40 Claire (218k) and Fab Fat and 40 Plus (199k) were also in attendance, sharing a total of 43 pieces of Instagram content throughout the lunch.
Cotton Traders Celebrity Ambassador Jasmine Harman created an organic reel on the day which showed her transitioning into her outfit, as well as a second carousel post after the event which showcased her favourite moments and new season pieces.
Jasmine also reposted a wealth of content from influencer attendees on her stories both on the day - the content wasn’t part of Jasmine’s paid deliverables and worked effectively in showing the strength of her partnership with the brand.
Keen to get your product into the hands of the national press and influencers? Click here to find out how we can help create an exclusive press preview for your brand.
