Carousel has been appointed to deliver strategic social media and influencer marketing to launch Build a Booth, an innovative new pop-up photobooth brand that’s set to take post-lockdown parties to the next level.
Build a Booth sets out to disrupt the photobooth market with a build-it-yourself product that works with your iPad, costs less than the usual price of renting and is yours to keep for a lifetime of parties. The company have also developed a bespoke app partygoers can use alongside their booth, complete with frames, stickers and props to customise your photos, making it the ideal accessory for any event, from birthdays to baby showers.
Carousel will be leading the brand’s social media marketing strategy across Instagram and Facebook to launch this unique new brand, generating noise and awareness through stand-out content and using targeted advertising to drive measurable traffic and sales. The approach includes bespoke video production to bring the concept to life and make Build a Booth the must-have item for a summer of parties once Covid restrictions ease.
Alongside social media marketing and content creation, Carousel will also be the driving force behind the brand’s influencer marketing strategy. Our extensive experience in the festival,
lifestyle and family
sectors provides us with a wealth of influencer contacts to tap into each of Build a Booth’s key audience demographics, from Gen Z partygoers to parents planning post-lockdown celebrations for family to reconnect. Through putting Build a Booth in the hands of influential partners, Carousel will enable the brand to generate fresh photography and rapidly extend its reach, creating hype and driving demand for this event must-have.
Build a Booth is set to bring the party home for Carousel, joining an established list of lifestyle and event clients for the agency including bluedot Festival, innovative dining-meets-public-art space Box on the Docks, and Victorious.
Want to know more about how we can make your brand the party everyone wants tickets to? Then get in touch.
