The Brief
Host an Instagram worthy media launch to remember and coincide with the new season launches.
Our Response
We hosted a media breakfast at the beautiful Petersham Nurseries in Covent Garden. Our aim was to perfectly reflect Accurist’s quintessentially British values and give the media an event to remember.
Nestled in the luxury district of Covent Garden, the stunning florist inspired interior of Petersham Nurseries, with an awe-inspiring chandelier, was the ideal backdrop to showcase the new collection of watches while complementing the Accurist brand heritage. Attending journalists and fashion influencers received a gift bag including a new collection watch which could be personalised by our on-site watch engraver.
Securing 26 top tier press guests, including journalists from Mail Online, Woman & Home, Best and Bella as well as a host of fashion and lifestyle influencers, the event generated a reach of over 470k from Instagram stories and posts on the day.
