The way we see advertising is changing.
New research has found that the 30 second TV ad is no longer relevant or effective with audiences, due to the rise of on demand and catch up TV.
To combat this, there has been a rise in product placement in our favourite shows – in more advanced ways than ever before.
Products are now being placed into shows after the filming has taken place. Placement is also becoming more audience specific e.g. a movie poster in the background of a scene will chance depending on what country the show is being viewed in.
There is even talk of advancing this technique further to make it ‘person specific’ – so the car you see in a programme may be a totally different car to the one someone else watching the same programme will see!
