It is no secret that video content leads to higher engagement and that it is becoming increasingly important to social media marketing.
A recent report by Content Marketing Institute, MarketingProfs and Hightail looks at the impact of visual content in detail and suggests video content will account for 80 percent of all web traffic by 2019.
The report also showed that conversion rates when using visual content are seven times higher than content without, with 73 percent of marketers planning to boost the amount of content creation in 2017.
One of our most recent visual creations is a branded recipe video for the children’s collectable Num Noms. The video provides existing and potential customers with an inspiring recipe to encourage families to cook together, whilst pushing key brand messages.
Check it out below, we dare you to not feel hungry…
