Carousel PR has been appointed by Martin Commercial Properties to manage the PR for The Brewery, a retail and leisure development in Cheltenham.
With phase one of The Brewery open and trading and works for phase two well underway, Carousel’s remit will be to manage both trade and consumer public relations for the site.
Carousel has been briefed to create a PR strategy, which feeds into the overall marketing strategy building up to a consumer launch in 2017 when the development is complete.
Carousel will also profile the £30million development to trade media encouraging potential businesses to consider The Brewery as an investment opportunity.
The Brewery is currently home to a mix of brands including Cineworld, Franky & Bennie’s, Prezzo, The Screening Room, Chiquito, Fitness First, Hollywood Bowl, Nando’s and Wilko’s to name just a few and hopes to attract a mix of retail and leisure brands including fashion retailers with its prime location in Cheltenham. Works for its 104-room Premier Inn hotel has also just got underway, set to open at the end of 2016.
Headed up by account director Jack Rigby, the account will have a team of three and will fit naturally within Carousel’s growing retail and leisure portfolio, which includes Savills and intu group.
Jack Rigby, account director at Carousel PR said: “We’re delighted to be appointed by The Brewery and Martin Commercial Properties. It’s an exciting time for the development as work for phase two gets underway. There is plenty of news for us to communicate as businesses join each month and exciting plans in the pipeline building up to the grand opening in 2017. “
Phillip Martin, managing director of Martin Commercials and The Brewery said: “With Carousel’s strong retail and leisure experience they are a natural fit for us, the development is at a critical stage with lots of activity on and off site, we’re confident Carousel PR will be able to deliver its communication strategy and a fantastic launch event, firmly establishing The Brewery within Cheltenham and its surrounding areas.”
