Celebrating Women’s Day 2025 at Printworks with Artwork on Europe’s Largest Digital Ceiling
To celebrate International Women’s Day 2025 at Printworks, the team enlisted Manchester artist Laura Frances Heitzman to illustrate seven women from across the city, showcasing them on Europe’s largest digital ceiling. To further amplify the campaign, an event was hosted featuring an all-female Makers Market, a tarot card reader, and a DJ.
Coverage highlights included engaging interview segments on BBC Radio Manchester and ITV Granada Reports, as well as regional coverage.
Leveraging World Book Day® to Spotlight the Little Tikes Story Dream Machine
To spotlight the Little Tikes Story Dream Machine for World Book Day the team secured a licence deal with the charity, incorporating their messaging and brand assets across Little Tikes’ social channels and press.
On TikTok, partnerships with influencers Della Noyce and Monique brought the Little Tikes Story Dream Machine into their homes, showing how children can watch, listen and read along to over 30 of their favourite stories by themselves, or with friends and parents. The content also highlighted Little Tikes’ support for the charity World Book Day.
From a press perspective, the partnership was officially announced to consumer and trade media, generating strong coverage.
Momentum continued on social with a series of posts and a competition giving followers the chance to win a Little Tikes Story Dream Machine.
Cotton Traders Celebrates SS25 Launch with an Ibiza-Inspired Event
To celebrate the launch of the Cotton Traders Spring Summer 2025 collection and unveil the Full of Surprises brand campaign, an Ibiza-themed cocktails and canapés event was held at The Standard Hotel, featuring key media and influencers.
Ahead of the event, bespoke mailers teased the Ibiza vibes, creating buzz and excitement. Once there, guests enjoyed drinks and were treated to an informal SS25 styling session in addition to an opportunity to browse the collection. The main event was an exclusive first look at the brand-new TV ads and the fun continued with a "Spin the Wheel" giveaway, with two lucky winners taking home a 2-night Ibiza holiday and a £500 flight voucher.
The event was attended by top press outlets including Good Morning Britain, Fabulous and Good Housekeeping, alongside 19 influencers, making it a standout occasion.
Carousel Appointed PR and Social Agency for Norseland's Iconic Cheese Brands
Carousel has been appointed as the new PR and social agency for Norseland, the leading name in specialty blended cheese. From the creamy, nutty flavours of Jarlsberg to the smoky richness of Applewood, and the fiery kick of Mexicana, Norseland offers a range of cheeses with something for every taste.
With a fresh approach to PR and social media, the aim is to elevate these iconic products and share the unique flavors with an even broader audience. The journey ahead promises to be delicious!
Watches of Switzerland Hosts Brilliant Breakfast in Support of The King’s Trust
The team attended the Watches of Switzerland Brilliant Breakfast at Goldsmiths UK in the Trafford Centre, an event held in partnership with The King’s Trust for the Change a Girl’s Life Campaign.
This inspiring initiative supports young women in overcoming adversity by offering training, job opportunities, and entrepreneurial skills to help build brighter futures. Guests enjoyed an exclusive panel discussion and podcast recording, featuring an incredible lineup of speakers.
To amplify the event, key press and influencers were invited, and bespoke breakfast-themed mailers were sent out, generating widespread exposure for the brand across social media.
