Launched Ice Rinks with Arena
Over the last six weeks, the team have launched ice rinks at Westfield, Hampton Court Palace and Cathedral Gardens in Manchester. Press and influencers were invited to the launches and enjoyed special performances from Dancing on Ice stars as well as festive treats and drinks. The team secured coverage across a number of key regional and national titles including The Times, Metro, Manchester Evening News and Conde Nast Traveller.
Hosted a Christmas Press Day at Metquarter
To celebrate the festive period and showcase the Christmas activity happening in Liverpool’s Metquarter, we hosted 30 press and influencers at Everyman Cinema for a private screening of the Christmas classic The Holiday. Guests enjoyed festive cocktails and sharing platters, while tenants from the centre provided gifts for exclusive goody bags. The gifts included card holders from Kurt Geiger, Christmas cards and baubles from The Art Quarter, and drink vouchers from GPO.
The event generated 12 pieces of social media influencer coverage across Instagram and TikTok, highlights include Iwan Steffan, Ella Hewit and Aimee Lauren Fox.
Camp Bestival 2024 Theme Announcement
Camp Bestival’s 2024 campaign kicked off with a bang with the team announcing the themes for both Camp Bestival Dorset and Shropshire. Camp Bestival Dorset’s ‘Intergalactic, Aliens and Space’ theme will transform the grounds of Lulworth Castle into an other-worldly cosmos for an out-of-this-world festival experience. Taking inspiration from the galaxy and beyond, families are encouraged to embrace the theme in their masses on the Saturday.
After the success of last year’s incredible fancy dress extravaganza, Camp Bestival Shropshire, the stellar sister show to Dorset, is inviting festival goers to decide their own era with its ‘Time Travel’ theme for 2024. Campers can step back in time or jump ahead to the future as they hop aboard their own time travel machine for a fancy-dress festival experience like no other at Weston Park.
The team also used the announcements to re-engage key influencers for Camp Bestival 2024. From the combined sell-ins for both festivals, the team secured over 60 pieces of coverage with a combined reach of over 573m. Highlights include BBC News, Yahoo News, Dorset Echo, Express and Star, as well as widespread regional broadcast support.
MGA Entertainment at DreamToys
For the first time ever, MGA Entertainment have scooped up the ultimate prize - three award wins at the prestigious DreamToys awards for leading brands, L.O.L. Surprise!™, MGA’s Miniverse™ and, Fluffie Stuffiez™.
The team headed to London to manage the media day and showcase the products to key members of press. The total reach to date is over 960 million, including hits like Mail Online, The Independent and The Telegraph.
BISSEL Takes Over Black Friday
BISSELL launched their biggest ever Black Friday, so we were briefed to maximise awareness for the savings. To ensure we were in with the best chance of landing the highest quality coverage for the offers, we distributed to press under embargo. This allowed us to capitalise on both early Black Friday roundups and SEO-focussed Black Friday roundups going live closer to the time, maximising reach for BISSELL’s offering.
We also activated a Black Friday influencer campaign to ensure awareness was driven on social media and worked alongside influencers; ChloesDealsClub, Kjg_home and Ourlittlechurchcottage (Combined reach: 1.2m).
For Black Friday the team has so far secured 21x pieces of coverage with a combined reach of over 178m. Highlights include: Daily Mail, GQ, Closer and Yours.
Carousel Welcomes New Account Executive Niamh
The Carousel team continues to grow as we welcome our new Account Executive Niamh Stapleton. Niamh began her PR career in London as an apprentice in sports communication and has gained experience managing press offices at major events in the UK such as London Stadium and Liverpool M&S Bank Arena.
In her spare time, you will find Niamh attending one of her many dance classes and hunting for the best Mexican restaurants around Manchester.
Want to work with an award-winning PR and social media team? Get in touch.
