An Exciting Month for Moda
We helped announce Moda Living’s expansion into the Student housing space with the launch of Moda Student, securing a piece of coverage in the Yorkshire Post (Reach: 37.2k).
We also supported with announcements for Moda Living, Property Alliance Group (Alliance) and McLaren Property’s masterplan vision for Upper Brook Street, Ardwick in Manchester, which also slots into the vision for Moda Student. Since the announcement, we have secured 8 pieces of coverage with a combined reach of over 95.3m.
Newcastle Gets a Hair Makeover
The popular Dyson Styling Tour appeared at Newcastle for one weekend only on the 17th March!
To celebrate the styling tour’s arrival in Newcastle, we used our extensive list of contacts and invited top-tier media and influencers to a complimentary dry-styling appointment with one of Dyson’s expert stylists. We also attended and managed the influencer guestlist on the day of the event.
Final Headliners for Victorious
Victorious announced Mumford & Sons as the final headliner for the 2023 festival.
We broke the news to the press, securing over 100 pieces of coverage across national, regional, broadcast and music media. Some highlights include NME, BBC News, Evening Standard, Radio X & ITV.
Award Nominations
We got shortlisted for not one but two awards!
Our campaign for The Art Of Banksy has been shortlisted in the Media Relations Campaign and Culture Media, Sport & Travel Campaign categories at the PRmoment 2023 Awards.
We launched the world's biggest exhibition of original Banksy art, managing the press office and social media. Our campaign used the spirit of Banksy in the delivery to punctuate the public domain and generate cut-through during one of the noisiest periods. We also planned and executed a stunt in Manchester City Centre, bringing Banksy’s artwork to life to get the city talking. Over the campaign, we achieved 410 pieces of coverage with a total reach of 3bn, and highlights included BBC News, The Guardian & The Times. We grew the Instagram page by over 14% and Facebook by a massive 18.5%, reaching over 342k people and engaging with over 9k users in just over two months.
We've also been shortlisted in the Global Social Media Awards 2023 for our campaign with Paddington Bear - 'Paddington's Royal Visit'.
We tapped into the national Bank Holiday celebrations around the Jubilee, posting content to complement the clip of Paddington enjoying tea with the Queen, and took a subtle, respectful approach to the Queen's passing later in the year.
Run Carousel Run
In April some of our team will be running the Marathon in a relay for Natalie Kate Moss Trust, set up in 2012 by the Moss family after the sudden death of Natalie at the age of 26 after a sudden Brain Haemorrhage. To raise money, we held a charity bake sale where the team showed off their baking skills for a good cause. You can donate to our JustGiving page here.
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