Carousel | Our PR, Digital and Team Highlights for January

Our PR, Digital and Team Highlights for January

What a way to kick off 2025! In January, Carousel kicked off the year with a bang - launching exciting new campaigns, crafting engaging social content, and securing standout coverage for our brands. If this is just the start, we can’t wait to see what 2025 has in store! Read on to find out more.

Cotton Traders’ Check Blazer Featured on ITV’s This Morning

With the UK captivated by The Traitors, the team scored a major win for Cotton Traders this January when their check blazer was featured on ITV’s This Morning. The blazer appeared during the “Get Claudia’s Traitors Style with Lisa Snowdon” segment, which aired live on ITV (audience reach: 2.7 million) and was also available on ITVX (audience reach: 1.6 million).

The team also secured coverage for the blazer in The Express.

Blue Monday Event at Printworks

To brighten Blue Monday, the team hosted a virtual meet-and-greet with Charlotte Dawson, live from Printworks Manchester. Passersby had the chance to interact with Charlotte on Europe’s largest digital screen as she shared uplifting compliments to boost their spirits. Media coverage highlights included The Blackpool Gazette, Lancashire Evening Post, Manchester World, and The Manc.

Watches of Switzerland Appoints Carousel

We are thrilled to announce we’ve secured the regional PR and influencer account for the Watches of Switzerland Group, representing its prestigious brands: Watches of Switzerland, Mappin & Webb, and Goldsmiths. We’re excited to craft campaigns that embody the elegance and prestige these renowned brands are known for.

From engaging influencer collaborations to impactful regional PR activations, we can’t wait to get started!

The Municipal Hotel & Spa Hosts Galentines Afternoon Tea Influencer Event

The Municipal Hotel & Spa turned its Botanic Private Afternoon Tea Suite into a romantic haven for Galentines, complete with pink-and-red Valentine’s decor and elegant bows. Guests were treated to the hotel’s exclusive new Afternoon Tea menu in a picture-perfect setting.

To bring the event to life, the team secured nine key influencers and creators, who shared stunning content that reached a combined audience of 1.5 million.

Toy Fair 2025

The team attended Toy Fair 2025, the UK’s largest dedicated toy, game, and hobby trade show, held annually at Olympia in London. Over 250 companies showcased thousands of products, attracting retailers, buyers, media, and industry professionals. The event was a fantastic opportunity to learn more about the ever-evolving toy industry and connect with key players.

L.O.L. Surprise! Traitors-Themed Social Post

Tapping into the Traitors trend, L.O.L. Surprise! joined the conversation this month with a playful post on their Instagram. The team shared a photo of the Royal Bee doll dressed in a Traitors-style cloak, paired with a caption featuring a memorable quote from the show. This fun and timely post resonated with fans of the hit series.