The hotel is one of the most architecturally significant buildings in the country, and was built by the fifth Duke of Devonshire in the 1780s as a centrepiece to establish Buxton as a fashionable Georgian spa town. It was renovated more recently in 2020 to welcome in a new wave of visitors.
We have been tasked with driving awareness and follower growth, increasing bookings across the hotel, spa, food and beverage and special event/coporate offerings through META and Google conversion, whilst also reinvigorating the content strategy of its social pages to engage both fans and prospects.
Chloe Sharp, Director of Social Media at Carousel, said: “Buxton Crescent is that wonderful mix of heritage with a modern twist, giving it great appeal to both consumer and corporate audiences, which we’ve needed to reflect in our on-page, content and performance channel strategies. We’re looking forward to seeing the impact of our thinking on both the marketing and business numbers in the coming months.”
Deirdre Billing, General Manager at Buxton Crescent Hotel, said: “Carousel has great pedigree in the hotel space so we’re reassured in the agency’s ability to help us realise our objectives for the next 12 moths.”
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