After two years of cancellations and disappointment , 2022 sees the triumphant return of a jam-packed festival season, and first up was Bearded Theory.
Joining our roster of world-leading festival and events clients our objectives for Bearded Theory were to secure high quality coverage across key national and regional titles, to drive ticket sales, to position Bearded Theory as one of the UK’s best festivals and to secure press and influencers attendance.
Ahead of the festival, Carousel ran a full press office function, which included strategic announcements, securing listings, influencer liaison, media accreditation and artist liaison.
Artist announcements delivered excitement and anticipation for the event, with standalone releases for alt-rock pioneers Placebo, Patti Smith, Flaming Lips, The Hives and Frank Turner, all helping to drive nationwide and regional coverage. Coverage highlights included NME, Kerrang & The Derbyshire Times.
High profile listings were also secured in the likes of The Telegraph, The Times, Daily Star & Skiddle.
As part of our influencer outreach, coverage was secured with the likes of:
@katieabey (Reach: 63.3k)
@raising_lunalou (Reach: 18.8k)
@theyellowwoman (Reach: 15.1k)
On site, we secured a number of high profile press attendees to review, interview artists and experience the festival, including The Telegraph, BBC Radio Derby, Radio Tamworth, Brum Radio, Festival Flyer, efestivals, Derbyshire Times, Derbyshire Life, Gourmet Gigs and Lichfield Live.
In total, the team achieved 115 pieces of coverage for the campaign providing a total reach of 172 million.
If you’ve got a brief you’d like to discuss with the team, please get in touch!
