Making the region’s biggest shopping centre famous for fashion is no easy feat when it already is just that, renowned as THE place to shop in the North West, thanks to its wealth of amazing retailers. As such, creative thinking was taken to a whole new level…
That level was using the world’s wonder material ‘Graphene’ for the first time ever in fashion, creating the world’s most technically advanced LBD. We revealed it to the world’s media on Wednesday within the shopping centre to both local and national camera crews who were cueing up for an interview, setting the stage for some big coverage hits.
And that’s exactly what we got, blanket national coverage both print and online, TV hits with ITV and BBC and the media appeal continues to grow globally from Russia and China, Italy and New Zealand. As a result: the world’s most hi-tech dress and intu Trafford Centre are famous the world round for fashion innovation.
