In 2021, Carousel secured a reach of over 7 million, exceeding the previous year's annual results thanks to tactical press releases, reactive e-alerts and strong media relations driving standout coverage. The results, widespread national and regional coverage in the likes of the Mail Online, Good Housekeeping and Daily Express.
Fashion client, Cotton Traders hardworking fast-paced press office is a key example of how targeted communications delivered to the media in the right format can deliver exceptional results for a brand without the need for stunts.
Along with a strategic press office, Carousel planned and executed a number of successful creative campaigns, not one but TWO virtual press events, a celebrity partnership with fashion icon, Lisa Snowdon, and expanded the influencer network in 2021.
Check out the video to find out more!
Want to see how we can work on a reactive press office for you? Get in touch now.
