We’ve working with our client, Cartamundi, to drive awareness of the launch of a new series of playing cards in a bid to raise funds for the NHS heroes working on the frontline in the nation’s battle against Coronavirus.
The specially crafted NHS Heroes deck features doctors, nurses and surgeons in place of traditional Jacks, Kings and Queens as well as the rainbow colours which have become synonymous with the pandemic, adorning windows across the nation.
Playing cards have seen a huge surge in sales over the last four weeks as Britain looks for ways to keep busy during the lockdown, Cartamundi hopes the new NHS Heroes deck will raise funds for NHS Charities Together, with all proceeds from the card sales going to the charity.
Daniel King, Cartamundi UK General Manager said: “I’m extremely proud to be part of the Cartamundi Group, we have been manufacturing PPE in the US and Covid-19 test kits in Ireland and I was desperate to do something closer to home. That’s why we’ve created these very special NHS Heroes playing cards, our way of saying thank you to all the NHS staff and care workers working tirelessly in this battle.
“Our goal is to raise to raise over £10,000 for NHS Charities Together and the amazing work they do. And we hope these cards will support them now during this crisis and into the future as we move forwards to brighter days. In addition to this we have created a brand new websitewww.stayandplay.cards; where there are thousands of different card games available to play, creating hours of fun for the family.
‘Cartamundi’ is Latin for ‘cards for the world’ well now we have cards for the nation, as we push through this together, staying home, protecting the NHS and saving lives.”
The NHS Heroes deck will be available as a reward for a £5 donation at https://www.crowdfunder.co.uk/nhs-playingcards .
Crowdfunder has been selected as the retail partner so that all proceeds can go to the charity without complication. If you make a £50 donation you will receive 12 decks or you can donate to the charity without a reward deck of cards. All money raised from the sale of the cards will go to NHS Charities Together.
Read all about them, and other exciting campaigns we’ve been working on, here.
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