We are thrilled to announce that Carousel has been appointed by the UK’s largest speciality blended cheese supplier, Norseland, to handle PR, social media and Influencer Marketing for its portfolio of market-leading brands in the UK.
Norseland manufactures a variety of own-label and branded dairy and plant-based products for major supermarket retailers, food service and wholesale customers, both nationally and internationally.
As part of the partnership, we have been tasked with increasing brand visibility and purchase consideration for the much-loved Jarlsberg brand.
This is being implemented through an always-on press office function, full funnel influencer marketing strategy, brand activation and social media management, the latter of which will see the agency launch a brand-new UK specific Instagram channel for Jarlsberg, delivering both in-house and influencer content as well as brand partnerships.
We will also be integrating with Norseland’s other marketing agencies to deliver multi-channel brand campaigns for its Applewood and Ilchester brands, whilst also delivering an always-on consumer and trade press office for the full portfolio.
The appointment expands our already considerable consumer brand portfolio, which includes the likes of the Ryan Reynolds and Rob McElhenney owned Wrexham Lager Beer Co, Selfridges, and Watches of Switzerland Group.
Evelyne Wilkison, Brand Director at Norseland said: “Carousel’s well considered strategy, creative spark, and proven track record really stood out to us and makes them the perfect partner for Norseland as we embark on an exciting new chapter. We’re excited to leverage the agency’s expertise in brand storytelling, influencer engagement, and social community development to drive awareness and consideration for our iconic cheese brands.”
Jen Higgins, Joint MD at Carousel added: "It’s a privilege to be working with Norseland, an incredibly innovative business and brands that have such great heritage. We are experts in getting attention on brands and we’re ready to create new connections, inspire new audiences and ultimately get the right type of recognition with shoppers across the UK.”
Do you need help cutting through the noise with your brand’s partnerships and products? Get in touch here.
