In October, we launched the immersive art experience at MediaCity, showcasing the largest collection of original Banksy artwork. The team devised a strategic media campaign to generate mass awareness and drive ticket sales. To get people talking, we executed a stunt and recreated two of Banksy’s most iconic pieces - Girl with Balloon and Kissing Coppers, bringing them to life on the streets of Manchester. We also hosted an exclusive launch party with key press, influencers and stakeholders for an exclusive first look of the exhibition.
The campaign resulted in over 400 pieces of coverage with an impressive reach of 3 billion. Highlights included regional broadcast features on BBC North West Tonight and ITV Granada as well as widespread national coverage including features across BBC News, Independent, Evening Standard and The Guardian.
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